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Cimmaron Anti-SPAM Policy

Cimmaron is committed to e-mail marketing policies that are both CAN-SPAM Act of 2003 compliant and follow industry best practice standards for the delivery of e-mail marketing content.

What is the CAN SPAM Act?

The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act was passed by Congress and signed into law in 2003 and is enforced by the FTC (Federal Trade Commission) as a means to control the distribution of commercial e-mail. This summary from the FTC does a good job of covering the key points of the CAN-SPAM Act. Violations can be very costly with fines reaching up to $16,000 per e-mail, so we strongly recommend that you take time to review the FTC summary of this important federal legislation.

CAN-SPAM Compliance versus Industry Standards

The importance of complying with the CAN-SPAM Act is critical, but there is more to consider if you want to follow generally accepted e-mail marketing industry standards. Ignoring these standards can lead to poor e-mail delivery rates, becoming blacklisted, fined, and even dropped from your ISP.

The impact of having your e-mails considered as SPAM is significant and can have a lasting negative impact on your ability to send out e-mails in the future. ISP (Internet Service Providers) such as Comcast, use sophisticated algorithms and business rules to prevent the flow of SPAM to their e-mail servers and customers. Clicking the "Report as SPAM" button is an easy way for your recipients to report you as a potential "spammer" and having those complaints add in up in a short amount of time can have a seriously negative impact. One bad e-mail blast can be enough to get you blacklisted. Many attributes of your e-mail are studied and can be included in an attempt to stop you from sending more SPAM.

  • The IP address of the server that sent the e-mail (or even a range of IP addresses)
  • Your e-mail address
  • The domain of your e-mail address (in other words, your entire organization)
  • Domains included in any hyperlinks in your e-mail content

The next time you consider purchasing a list of e-mail addresses, take into account what can go wrong when enough of those people click the easy to find "Report as SPAM" button.

Cimmaron supports policies and includes features to help you both stay in compliance with the CAN-SPAM Act and follow the standards that will keep your e-mail messages making it through to your contact's Inbox.

What is the industry definition of SPAM?

The technical definition of SPAM can vary, but the industry typically defines SPAM as UBE (Unsolicited Bulk E-mail), where unsolicited is defined as e-mails sent without permission from the recipient and bulk defined as e-mails sent to a large number of recipients where the content does not vary significantly between recipients (for example, changing the salutation does not make the content unique).

E-Mail Marketing Dos and Don'ts

Rules Notes
Do - Include your company's physical street address in your e-mails. E-mail signature merge fields make it easy to consistently include this information.
Do - Include the ability to "opt out" from receiving e-mails. Cimmaron automatically includes "opt out" language on every bulk e-mail.
Don't - Ignore "opt out" requests. Cimmaron automatically manages the "opt out" process, blocking any further e-mail attempts to those recipients.
Do - Provide recipients with a way to "opt in" for your e-mail marketing. The "opt in" feature allows your contacts to give you their express permission to send e-mails.
Don't - Use misleading subject lines. The subject line should accurately reflect the content. Don't get tricky with your subject lines, for example using "Re: your order" is a quick way to have your e-mails blocked.
Don't - Keep sending e-mails to bad e-mail addresses. E-mail servers return error codes whenever you attempt to send an e-mail to a bad address. Continuing to try to send to those same bad addresses after you've been told to stop is good way to get on the bad side of an ISP.

Cimmaron tracks the error code of every e-mail we send and manages the bad addresses for its users to automatically stop any further attempts to a bad address.
Don't - Buy e-mail lists. Despite what the person selling the list may tell you, lists you purchase are considered SPAM.
Do - Send to recipients that expect and want to receive your e-mails. Your recipients should have a prior relationship with you and have consented to receive your e-mails.

Sending e-mails to people that don't know you or your organization and don't expect a message is another sure way to have your e-mails reported as SPAM.

Marketing Lead Score

Cimmaron's Marketing Lead Score technology optimizes e-mail delivery by analyzing contact data and activity history in order to determine and apply a score that audits and controls how e-mails are delivered. In an ongoing effort to keep your e-mail delivery rates as high possible the Marketing Lead Score process runs in the background during e-mail marketing events to determine each recipient's score in real-time and based on that number adjusts the SPAM compliance e-mail language and delivery eligibility.

The Marketing Lead Score is tiered into four levels:

Description Criteria Result
Level 4 Contacts with transactional, referral, or activity history. For example: The contact has a loan transaction, links to other contact as a referral, or is linked to a loan transaction. No restrictions and no added compliance language (other than the default "opt in" and "opt out" content).
Level 3 The contact was authorized when it was originally imported into the database. By checking the "This import consists of past clients and/or referral partners with whom the contact owner has a business relationship and has given their consent to receive e-mails". No restrictions and no added compliance language (other than the default "opt in" and "opt out" content.
Level 2 The contact was not authorized as Level 3, but a "Why you're receiving this e-mail" description was added during the import process. Language explaining why the recipient is receiving the e-mail is added to the "opt in/opt out" section. For example: "You are receiving this e-mail, because we are both members of the NCRE program".
Level 1 None of the conditions listed above are met. E-mail delivery is blocked due to a low Marketing Lead Score.