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Drip Campaigns

Stay in Front of Your Leads, Referral Partners, and Past Clients with Multi-Step Drip Campaigns

Cimmaron's Campaign Manager assists you in automating content marketing and contact follow-up with multi-step drip campaigns. Featuring 100% original content—including valuable tips, education, insights and more—each prefabricated template is highly customizable, allowing you to manually create unique, robust and targeted campaigns for clients and referral partners.

From loan status updates to staging ideas, first-time buyer tips and common homeownership mistakes, drip campaigns from Cimmaron help you take your communication efforts to an entirely new level.

 
 

First-time Home Buyer Campaigns

Finding the perfect home can be easier said than done, and your clients need all the help they can get. Mortgage Manager offers a variety of email campaigns aimed at first-time home buyers, covering topics such as how to choose an agent, what to look for in a home, common home buyer mistakes and more. They're the perfect tools for establishing yourself as a thought leader in your industry.

Campaign topics include:

  • Demystifying the Home Loan Process (10 steps)
  • First-time Home Buyer Tips - 5 Steps (10 steps)
  • Homeownership 101 - 8 Steps (10 steps)
  • 5 Benefits of Refinancing (5 steps)
  • Your First Mortgage - 4 Steps (4 steps)
  • Your Homeownership Goals - 6 Steps (5 steps)
  • 5 First-time Home Buyer Mistakes - 9 Steps (5 steps)
  • Buying vs. Renting - 7 Steps (9 steps)
  • Buying a Condo (4 steps)
  • Choosing a Realtor - 8 Steps (5 steps)

Sign Up to access the entire set of First-time Home Buyer Campaigns

  • First-time Home Buyer Tips - Determining Your Homeownership Goals
  • First-time Home Buyer Tips - Choosing the Perfect Realtor
  • First-time Home Buyer Tips - Handling the Closing Procedures
 
 

Tips and Tricks Campaigns

  • Maximizing Your Investment - Home Additions
  • Buying a Vacation Home - Defining Your Goals
  • Location, Location, Location - Outlining Your Must-haves
Moving; refinancing; choosing the right location—a little bit of help can go a long way, sometimes, and these examples are no exception to the rule. Mortgage Manager's "Tips and Tricks" campaigns are designed to help past, present and future clients navigate the occasionally choppy waters of homeownership, from credit repair advice to clever ways of maximizing investments in real estate.

Campaign topics include:

  • 3 Essential Moving Tips (3 steps)
  • Buying a Vacation Home (5 steps)
  • Credit Repair Advice (10 steps)
  • Location Location Location! (5 steps)
  • Home Loan Anniversary (2 steps)
  • Maximizing Your Investment (5 steps)

Sign Up to access the entire set of Tips and Tricks Campaigns

 
 

Referral Partner Campaigns

Your world may revolve around your clients, but referral partners are your lifelines. Adding value to the lives of agents and other closely connected industry professionals is an excellent way to increase referral rates while ensuring you never fall off their radar.

In addition to the many client-facing campaigns available in Mortgage Manager, Cimmaron has developed a collection of unique, original content tailored specifically to your most important referral partners. From customer relationship management tips to staging ideas and much, much more, there's plenty of great content to choose from to help you increase engagement and bring in even more new leads.

Campaign topics include:

  • Four Ways to Build Better Client Relationships (4 steps)
  • Digital Marketing Tips for Realtors (10 steps)
  • Seven Real Estate Agent Tips and Tricks (7 steps)
  • Five Common Real Estate Agent Mistakes (5 steps)
  • The Golden Rules of Staging a Home (5 steps)
  • Boosting Curb Appeal (3 steps)

Sign Up to access the entire set of Referral Partner Campaigns

  • The Golden Rules of Staging a Home - Creating Space
  • 7 Real Estate Agent Tips and Tricks - 3 Becoming a Resource
  • 7 Real Estate Agent Tips and Tricks 1The Art of Staging a Home
 
 

Loan Education Campaigns

  • All About VA Loans - Other Uses of a VA Loan
  • The Basics of USDA Loans - Obtaining a Mortgage
  • FHA Loans and You - What is an FHA Loan
Moving; refinancing; choosing the right location—a little bit of help can go a long way, sometimes, and these examples are no exception to the rule. Mortgage Manager's "Tips and Tricks" campaigns are designed to help past, present and future clients navigate the occasionally choppy waters of homeownership, from credit repair advice to clever ways of maximizing investments in real estate.

Campaign topics include:

  • All About VA Loans (6 steps)
  • FHA Loans and You (5 steps)
  • The Basics of USDA Loans (4 steps)

Sign Up to access the entire set of Loan Education Campaigns

 
 

New Lead Campaigns

For busy loan officers, following up with every new lead can feel impossible at times. Cimmaron's new lead campaigns are specifically designed to help you stay in front of potential clients with customizable emails and texts. With more new lead campaigns always being developed, you'll never run out of ways to introduce yourself.

Campaign topics include:

  • New Lead Campaign, Version 1 (6 steps)
  • New Lead Campaign, Version 2 (5 steps)
  • New Lead Campaign w/One-Way Text Messages, Version 1
    (10 steps)
  • New Lead Campaign w/One-Way Text Messages, Version 2
    (9 steps)
  • New Lead Campaign w/Two-Way Text Messages, Version 1
    – (Enterprise Only) (10 steps)
  • New Lead Campaign w/Two-Way Text Messages, Version 2
    – (Enterprise Only) (9 steps)

Sign Up to access the entire set of New Lead Campaigns

  • NewLeadActivity1
  • NewLeadActivity2
  • NewLeadActivity3
 
 

Loan Status Update Campaigns

  • Update on 1405 Torrance Blvd - Loan Funded
  • Update on 1405 Torrance Blvd - Loan Submitted to Underwriting
  • Update on 1405 Torrance Blvd - Loan Clear to Close
From pre-approval to cleared to close, the Cimmaron Mortgage Manager's loan status update campaigns automatically trigger client communications whenever certain milestones are hit throughout the home loan process. Keeping your clients and referral partners updated in real time while simultaneously automating your communications has never been so easy.

Campaign topics include:

  • Sent to Processing (3 steps)
  • Submitted to UW - Purchase (3 steps)
  • Submitted to UW - Refinance (1 step)
  • Approved - Purchase (3 steps)
  • Approved - Refinance (3 steps)
  • Clear To Close - Purchase (3 steps)
  • Clear To Close - Refinance (3 steps)
  • Funded (3 steps)

Sign Up to access the entire set of Loan Status Update Campaigns

 
 

Anit SPAM Policy

Cimmaron is committed to e-mail marketing policies that are both CAN-SPAM Act of 2003 compliant and follow industry best practice standards for the delivery of e-mail marketing content. Please take a closer look at our Anti-SPAM policy to learn more.